You might have considered establishing an online presence for your business at some point, but concluded that such a project was out of reach. Well, there are many reasons why you should offer your services online today.
As more and more people choose to make purchases via their mobile phones and electronic devices, it is even more important to create a website to offer them this option. There are many benefits to having an online presence, all of which can help you increase the profits of your business. While 20 years ago having a website for your business may not have been relevant, today it is considered almost essential to have one.
That’s precisely why, today more than ever, we invite you to learn about the 5 reasons to have a website and reach more and more new customers, the best showcase for your business is the Internet.
The growth of your business
It is fair to say that the Internet is currently a basic and fundamental tool in our daily lives. More than 60% of the world’s population is now using the Internet. These data make us consider the Internet as the biggest showcase we can give to our company.
Today, even your local customers have thousands of options to choose from. A wide range of people prefer to shop online for everything. Others, even if they prefer to shop in person, look online first before going to the shop. Having a website means that your business appears in these searches, which builds trust and credibility in the eyes of your customers. It also increases the likelihood of visits to the shop.
With a website, it is possible to expand your market overnight. It is the easiest way to get new customers. Web development is the key. In no time, your products will no longer be limited to one place. It also means improved business scalability, a very important feature in times of uncertainty. Scalable companies, or those that can grow without much additional investment or infrastructure, have many advantages in today’s market. They can easily multiply their capacity to grow, without risking the well-being of the company in times of crisis. In fact, many companies succeed by combining the traditional and digital models, as they become more resilient to changes in the economy.
24-hour presence and operation of your business on the internet
Automation is one of the main advantages of a website. Users can consult our products, resolve doubts and even make purchases regardless of the day, time or place, which allows us to have our shop open 24 hours a day.
If you want to outperform the competition, web development is crucial. By expanding your market reach and multiplying your sales channels 24 hours a day through your website, you will have great advantages over other companies.
Having a website gives you the opportunity to be in constant contact with your customers, who can consult you at any time or see your products and/or services at any time. This gives them confidence and security. Keeping in touch is the best strategy to take advantage of this feedback and improve your Internet revenue. The fact that a user can leave their opinion, doubts, praise and complaints makes a site important and trustworthy. You should therefore respect all opinions and respond in every case in the best possible way. This will give a good image when new users access your site.
This year has been very transformational and has forced users to turn more and more to the internet for information, services, entertainment and much more due to the current situation. The market is becoming more and more globalised and competition is stronger. It is certain that this competition already has its business page. Your company image and your website are the visible face of your brand. That is why you need to be original and very user-friendly.
Communication
Communication on social networks is efficient, fast and very simple. Furthermore, as mentioned above, thanks to the fact that websites allow communication between the user and the company at any time and place, customer loyalty and acquisition are greatly improved. Another aspect that is enhanced is the fact that we know our company better and can evaluate it correctly, through tests or questionnaires made to our customers. This possibility of having a conversation will allow users to have fun and get closer and, at the same time, to know your profile better.
Many websites offer online chat services, allowing your customers to have access to company representatives while they shop. If a potential customer has a question about a product, someone is there to help them, just like in a local shop. As well as being a convenient way to help your customers, it adds a personal touch to your services.
By doing a proper job with the web and applying some simple digital marketing techniques, we will see how new customers start to contact us. If our image and services are competitive, these visits will turn into customers. We can also use these techniques to turn our regular customers into consumers, by offering them specific benefits, thinking about their needs and providing interesting content.
Convenience
Simply being able to shop from home before the Internet was unthinkable is now a normal part of society. Today’s average user values his or her time, and for this very reason the convenience of being able to access the data they are interested in about our company, such as products, prices, schedules, etc., makes the purchasing process quick and easy.
Imagine being able to sell your goods while you sleep. With a website, this fantasy can become a reality. You no longer have to limit your selling hours because your customers can shop at midnight if they wish. Putting your merchandise in an online shop is a simple and easy way to increase your sales without increasing your opening hours.
According to a study, the most influential social network is Facebook: 62% of users have bought something after seeing it shared in a post by their friends, a figure that is 29% higher than the previous year, indicating that social networks are becoming more and more important in buying habits.
Tracking statistics
Thanks to a website, it is much easier to know the statistics of the company: which products have the best reputation, which are declining, why people are interested in our brand, what people think of us, etc.
Doing a business review exercise with customers is a fundamental key to improving the business and achieving success, and thanks to social networks we can do it faster, easier and to a larger number of people.
But… aren’t social networks enough?
This is one of the most common questions that entrepreneurs ask us today, but there is a very simple answer. It is true that social networks can give us greater visibility in the short term, but it will always require us to use a third party to reach our customers.
If, for example, Facebook closes or blocks your account, you will have lost everything you have worked for on that social network without being able to do anything about it. So it is advisable to have a main channel that depends on us, that allows us to collect more data and that we are almost 100% sure will always be available.
And what is that channel? Indeed, your own website.
Already convinced of the need for an Internet presence for your business, the good news is that you don’t need to be a graphic or web designer to create a professional site. In fact, the next step is simply to contact web design services. A web design company can make every aspect of your website easier and more effective using current technology.
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